Personally Relevant Climate Change: The Role of Place Attachment and Local Versus Global Message Framing in Engagement

To help mitigate the negative effects of climate change, citizens’ attitudes and behaviors must be better understood. However, little is known about which factors predict engagement with climate change, and which messaging strategies are most effective. A community sample of 324 residents from three regions in British Columbia read information either about a climate change impact relevant to their local area, a more global one, or, in a control condition, no message. Participants indicated the extent of their climate change engagement, the strength of their attachment to their local area, and demographic information. Three significant unique predictors of climate change engagement emerged: place attachment, receiving the local message, and gender (female). These results provide empirical support for some previously proposed barriers to climate action and suggest guidelines for effective climate change communication.